Market Development Representative

Allentown, PA
Full Time
Field Admin
Senior Manager/Supervisor

 

Help at Home is the leading national provider of in-home personal care services, where our mission is to enable individuals to live with independence and dignity at home. Our team supports 66,000 clients monthly with the help of 53,000 compassionate caregivers across 12 states. We’re looking for people who care about others, who are willing to listen, lean in and make impactful change. Each role at Help at Home can have a positive impact in supporting our caregivers and clients. If you are someone who leads with passion and integrity and are looking to join a rapidly growing, industry leading team, Help at Home may be a good fit for you.

Job Summary:

The Market Development Representative is responsible for both organic growth through all distribution channels in an assigned market. This role is a field-based, sales-forward role within the Field Sales function. The Market Development Representative role utilizes their extensive functional knowledge to execute responsibilities independently with limited supervision.

*Candidates must be located in Pennsylvania. Specifically Allentown/Bethlehem. Expected work schedule is 3 days in the field, 2 days work from home.


Essential Duties/Responsibilities:

  • Develop and maintain client relationships by building and nurturing relationships with potential clients, referral sources, and healthcare professionals to generate new business opportunities.
  • Identify and pursue new business opportunities by actively identifying and targeting new business opportunities within the assigned market.
  • Conduct market research, cold calling, networking, and attending industry events to expand the client base.
  • Provide a consultative sale approach to understand the specific needs of clients and provide tailored solutions. this includes educating clients and referral sources about the benefits of home healthcare services and how they can meet the needs of patients.
  • Achieve established sales targets and goals within the assigned market. This involves setting sales strategies, tracking performance metrics, and adjusting tactics as necessary to ensure success.
  • Work closely with internal teams to ensure that client needs are met, and that the quality-of-service delivery is maintained.
This description reflects assignment of essential functions, management may assign or reassign duties and responsibilities to this job at any time that are not listed above.


Education and Experience:

  • High school diploma or GED required. Bachelor's degree preferred. Additional relevant degrees or credentials is a plus.
  • At least three (3) years of previous experience, with demonstrated success, in roles focused on business growth. This may include, but is not limited to, sales, talent recruiting, account management, distribution channel management, strategic partnerships, marketing, and business leadership roles with accountability for growth.
  • Previous experience in the home health industry is valuable, but not required.
  • Bilingual (Spanish/English) preferred.


Required Skills and Abilities: 

  • Results Orientation:  Cascades market goals to personal goals, including measurable outcomes (what), action plans (how), rationale (why), timelines (when), and roles/responsibilities (who); Includes broader teams in goal setting and regularly communicates progress.
  • Leadership: Embodies leadership principles; inspires action, dedication, and loyalty through their actions; leads diverse, cohesive teams that contribute a growth-oriented culture of continuous improvement.
  • Communication: Very strong verbal and written communication skills, including effective use of presentation materials to convey ideas clearly. Effective communication is required externally and internally across several business functions or departments, and at multiple levels of the organization, with highly diverse audiences.
  • Curiosity: Inspires curiosity in self and others; remains a consistently inquisitive knowledge seeker, demonstrating a personal growth mindset.
  • Innovation: Deploys creative thinking to drive innovative ideas, frequently testing and measuring the effectiveness of new growth strategies and sales tactics.
  • Collaboration: Leads cross functional teams with focus on outcomes; Provides constructive feedback to both peers and leaders, demonstrating patience, and taking time to understand both the common and unique challenges faced by teammates.
  • Empathy: Builds rapport quickly, listens attentively, sees the world through multiple perspectives, and develops a thorough grasp of the needs of our Partners and mutual customers.
  • Agility: Ability to multitask and manage multiple responsibilities; Thrives in chaos and creates a sense of direction and clarity for others.
  • Growth Mindset: Demonstrates commitment to own professional development and the personal and professional goals of their teammates.
  • Critical Thinking: Very strong problem-solving skills, including ability to deal with conflict in a professional manner.


Travel Requirements: 

  • Regular travel (auto and public transportation) is required in the assigned market areas aligned with Partner and Community responsibilities defined herein.   Cross-market travel would be only occasionally (quarterly or annually) required.
    • Regular travel on a daily or weekly basis required, even in inclement weather


Physical Requirements:

  • The role requires the ability to visit and navigate locations of Help at Home offices, offices of our Partners, other meeting locations, and Community events.
    • Sedentary – ability to remain in a stationary position for extended periods of time.
    • Ability to communicate effectively and clearly with others to exchange information.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions upon request.

Help At Home is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, veteran status, genetic data, or religion or other legally protected status.

Data Security and Privacy Statement

At Help at Home, we prioritize protecting your personal information during the hiring process. We comply with all relevant data privacy regulations, including HIPAA and SOX where applicable. Your data will only be used to assess your employment suitability and won't be shared with unauthorized parties.

We use strong security measures to protect your information from unauthorized access or disclosure. By submitting your application, you consent to this process. You can access, modify, or request deletion of your data by contacting us.

Employees must adhere to our data protection policies and legal requirements to safeguard sensitive information.

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