Help at Home is the leading national provider of in-home personal care services, where our mission is to enable individuals to live with independence and dignity at home. Our team supports 66,000 clients monthly with the help of 49,000 compassionate caregivers across 12 states. We’re focused on serving people and the communities we are part of.

Job Summary:

The Market Development Manager (MDM) plays a crucial role in business development, enabling Help at Home to do more things for more people. The role is chiefly responsible for organic growth through all distribution channels in an assigned market. MDM is a field-based, sales-forward role within Client Intake, the department leading the customer journey from lead generation to the first caregiver visit and charged with creating a consistent experience rooted in precision, speed, and effectiveness. MDMs must lead cross-functional teams, prioritizing influence over authority, and ensuring growth strategies are sufficiently broad and executed through collaborative efforts. The MDM is the growth-focused practice leader for the Atlanta Central territory which consists of Fulton County. This person must have Home Care business development experience and live within the territory. 

As a People Leader:

• Must have a love of learning.
• Endless curiosity and an enthusiasm for continuous improvement
• Team-first mindset
• Empower and inspire full time associates through coaching.
• Hold others to high standard.
• Knows how and when to celebrate success.

Essential Duties/Responsibilities:

• Partners – homecare payors (ex. Medicaid’s state agencies and contracted managed care partners, Veteran Affairs, grant funded programs, the private sector, etc), third party case management organizations, and other sources of leads and/or referrals.
• Community – building unique, strategic partnerships that drive brand awareness and generate leads with prospective customers and caregivers through various forms of community engagement & events
  The scope of accountability is defined by assigned partners and the communities we mutually serve.

• Building strong relationships at multiple levels of the organization where we most effectively influence growth outcomes.
• Annually developing strategic, partner-specific business plans that address key priorities for Help at Home and our partner
• Developing tactical plans inclusively, defining success (KPIs and other measurable outcomes) and action plans with clear accountability, contributors, and timelines.
• Coordinating, and often leading, partner stewardship such as meetings, other communication channels, agendas, and relevant marketing and information sharing.
• Collaboration across internal teams (inside sales, client service, caregivers, contracts, billing, etc), ensuring Help at Home delivers a quality partner experience through a clear matrix of relationships, roles, responsibilities, and external touchpoints.
• Measuring effectiveness of growth-focused investments (sponsorships, memberships, and other collaborative engagements) in relation to the outcomes (new business, clients, hours, revenue, and earnings

• Identifying opportunities that best position Help at Home for growth, developing and managing key community partnerships, executing events and other engagements.
• Measuring investments (costs of sponsorships, events, and materials) and returns (trackable leads, and qualitative value (critical relationships).
• Driving consistent, effective event workflows from planning, to delivery, and post-event follow through
• Contributing to broader organizational efforts to create an effective, scalable community engagement model guided by best practices and effectively supported.

• Branches (field-based service teams) to establish and nurture mutually productive business relationships with key influencers in the homecare market
• Client Intake (inside sales teams) and Caregiver Recruiting/Onboarding to ensure internal workflows effectively serve Partners and our mutual Customers
• Advertising teams to establish, deliver, and measure campaigns complimentary to Partner and Community efforts
• Salesforce team to drive continuous improvement, automation, and effectiveness
• Peer MDMs to identify and share sales tactics, best practices, and growth insights
• All Partner-facing departments (contracts, billing, service, etc) to ensure we delivery a partner experience that enables growth

• Contact management – maintaining an inventory of key organizational and people relationships, ongoing engagement and touchpoints, and content delivery
• Event management – preparation, delivery, follow-ups, cost management, measuring outcomes, and tracking qualitative value
• Marketing & Communications – organizing and delivery key information regarding Help at Home, our services, and key performance indicators of interest to our partners

Measures outcomes and drives continuous improvement in growth outcomes through adapting our people, process, and technology

• Develops, monitors, and analyzes a variety of performance metrics to adapt and make decisions within MDM’s scope of authority.
• Develops and delivers recommendations for broader decision making, backed by compelling business cases outlining benefits, costs, risks, and alternatives.

Required Skills and Abilities:

• Results Orientation: Cascades market goals to personal goals, including measurable outcomes (what), action plans (how), rationale (why), timelines (when), and roles/responsibilities (who); Includes broader teams in goal setting and regularly communicates progress.
• Leadership: Embodies leadership principles; Inspires action, dedication, and loyalty through their actions; Leads diverse, cohesive teams that contribute a growth-oriented culture of continuous improvement.
• Communication: Very Strong verbal and written communication skills, including effective use of presentation materials to convey ideas clearly. Effective communication is required externally and internally across several business functions or departments, and at multiple levels of the organization, with highly diverse audiences.
• Curiosity: Inspires curiosity in self- and others; Remains a consistently inquisitive knowledge seeker, demonstrating a personal growth mindset
• Innovation: Deploys creative thinking to drive innovative ideas, frequently testing and measuring the effectiveness of new growth strategies and sales tactics
• Collaboration: Leads cross functional teams with focus on outcomes; Provides constructive feedback to both peers and leaders, demonstrating patience, and taking time to understand both the common and unique challenges faced by teammates
• Empathy: Builds rapport quickly, listens attentively, sees the world through multiple perspectives, and develops a thorough grasp of the needs of our Partners and mutual Customers
• Agility: Ability to multitask and manage multiple responsibilities; Thrives in chaos and creates a sense of direction and clarity for others
• Growth Mindset: Demonstrates commitment to own professional development and the personal and professional goals of their teammates
• Critical Thinking: Very strong problem-solving skills, including ability to deal with conflict in a professional manner.

Education and Experience:

• High school diploma or GED required. Bachelor’s degree preferred. Additional relevant degrees or credentials a plus.
• At least five (5) years of previous experience, with demonstrated success, in roles focused on business growth. This may include, but is not limited to, sales, talent recruiting, account management, distribution channel management, strategic partnerships, marketing, and business leadership roles with accountability for growth.
• Previous experience in the home care industry is valuable.

Benefits:

• Direct deposit
• Healthcare, dental, and vision insurance
• Paid time off and parental leave
• 401k
• Ongoing, in-depth training opportunities
• Meaningful work with clients who need your help
• Career growth and experience with an industry leader with 40+years of history in a high-demand field

#LI-LT1

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions upon request.

Help At Home is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, veteran status, genetic data, or religion or other legally protected status.

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